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The Geneva Motor Show

Charlotte Rose, Project Manager and resident Blue Hive photographer extraordinaire, updates us on the comings and goings at the Geneva Motor Show.

Took on a Ford photo-synth-ing commission at the 82nd International Motor Show in Geneva today; which involved getting into the Palais D’Expositions before all the Journo-Blogger crowds at something like half five in the morning (Swiss time). I had to clip 360s of the sparkling vehicles on the impressive stand as well as capture imagery in an authentic and reportage style to populate Ford’s Flickr channel. We just about beat the crowds and watched with bated breath as 140 images were ‘synth-ed’ together to create a 100% synthy panorama; which sat on Microsoft’s landing page for 12 days, receiving nearly 18K hits within the initial 24 hours, the current number of views is up to 41,417 hits.

Whilst, I was primarily based on the Ford stand with the team from production company, Imagination, I did get to leave my post briefly to test drive an electric Ford Focus (all in the name of vital product immersion of course!) Having experienced a real car that was completely silent, I also tried out a virtual car that was far from quiet! It was a Ford rally car brought to life on an unbelievably realistic simulator. Having achieved the lowest score at the event, I guess I’ll just have to put my glittering racing career on hold a little longer and focus on capturing the moment with a Canon 5D Mark II instead!

On the Ford stand