To bring our ‘This is now’ campaign to life for younger buyers, we created a Facebook app that scours users’ photo albums for relevant pictures then places them into the new TVC (which we shot with this in mind). The result? A personalised ad that people could share. Thousands ‘liked’ this.
This is one fast-paced, jump cut film featuring a couple, loads of locations, a cool soundtrack and a Fiesta in Hot Magenta - all shot so we could create a Facebook app too. This is Now.
We further emphasised the campaign creative online, enabling users to choose either a product destination or social experience.
Find Ford Fiesta on Facebook was our invitation. And around 100,000 people have, resulting in a thriving and engaged community - one that we continue to communicate with.
Style. Fashion. And a stylish car that's fashionable to be seen in. You get the idea.