WORK: Ford Mondeo - True beauty comes from within
Overview
Our objective was to demonstrate why Mondeo’s desirability lasts beyond the initial attraction.
So our solution combined elegant photographic imagery (to showcase exterior style) with distinctive X-ray imagery (to highlight the car’s new technology). Of course, the inference was: if you’re thinking about buying an Audi, BMW, or VW instead of a Mondeo… why?
Digital
Online, people could explore the Mondeo through a series of videos. Each highlighted key features and technologies, and we designed the site to deliver a suitably stylish, high-tech and ‘premium’ looking experience.
Print/OOH
The campaign concept ‘true beauty comes from within’ was mirrored in the print: using beautifully shot reflections.
TV
‘Never work with animals…’ is the traditional advice. Yet this ad featured an eagle, a zebra and a manta ray. Of course, it also starred an equally graceful and athletic beast: the new Mondeo.
